Staging. Just Do It!

As an agent, it is much easier to tell a seller that they have a lovely home, snap a few pictures and put it on the market than it is to have the sometimes difficult conversation about staging. If you are interviewing listing agents who don’t suggest staging, beware. The same holds true of agents that can “take their own photos”. With very few exceptions, this is not what we do best.

Today’s buyers can see pictures of your home on any number of websites, and the decision about whether to actually go to your home is based primarily on what they see. What buyer decides that this is their dream home?

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Obviously a lovely doll collection, but a turn off to many people. This is a case where pre-packing can really help you get moved. Any large collections should be put away before photos are taken and your home hits the market. Your hunting skills should definitely remain a well-kept secret while trying to sell your house.

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These examples may seem over-the-top, but believe me, these are real MLS photos and real people are trying to sell their real houses with these pictures.

So, your house looks great in comparison, right? But we shouldn’t be trying to sell a home the same way we live in it. We all get used to little idiosyncrasies. We get used to things looking a certain way and they become invisible to us. A professional stager walks in with a buyer’s eyes and can transform a nice room into a room that will sell a house.

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This could be a beautiful room with some staging. The arched doorway and wood floors disappear because we can only see the too large entertainment center.

Some people immediately discount staging because they believe it will be too expensive. It is not as costly as you might think. It also helps to sell a home more quickly and for more money. All in all, staging will make you more money.

Be sure to have the conversation with your agent.

 

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